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<title>Sound bite</title>

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<span id="openzim-page-title" class="mw-page-title-main"><span class="mw-page-title-main">Sound bite</span></span>

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<p>A <b>sound bite</b> or <b>soundbite</b><sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full-length piece. In the context of <a href="Journalism" title="Journalism">journalism</a>, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the <a href="Media_in_the_United_States" class="mw-redirect" title="Media in the United States">U.S. media</a> in the 1970s. Since then, various <a href="Politician" title="Politician">politicians</a> have increasingly employed sound bites to summarize their positions.

</p><p>Due to its brevity, the sound bite often overshadows the broader <a href="Context_(language_use)" class="mw-redirect" title="Context (language use)">context</a> in which it was spoken, and can be misleading or inaccurate. The insertion of sound bites into news broadcasts or documentaries is open to <a href="Media_manipulation" title="Media manipulation">manipulation</a>, leading to conflict over <a href="Journalistic_ethics" class="mw-redirect" title="Journalistic ethics">journalistic ethics</a>.

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<div class="mw-heading mw-heading2"><h2 id="History">History</h2></div>

<p>In the 1960s and 1970s, pressure from <a href="Advertising" title="Advertising">advertisers</a> on the <a href="Television_in_the_United_States" title="Television in the United States">American television industry</a> to create entertaining news material made sound bites central to political coverage. Politicians began to use <a href="Public_relations" title="Public relations">PR</a> techniques to craft self-images and slogans that would resonate with the television-viewing audience and ensure their victory in campaigns.<sup id="cite_ref-KazinEdwards2011_3-0" class="reference"><a href="#cite_note-KazinEdwards2011-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> The term "sound bite" was coined in the late 1970s, several years before the presidency of <a href="Ronald_Reagan" title="Ronald Reagan">Ronald Reagan</a>, who was famous for short, memorable phrases like, "<a href="Mikhail_Gorbachev" title="Mikhail Gorbachev">Mr. Gorbachev</a>, <a href="Tear_down_this_wall" class="mw-redirect" title="Tear down this wall">tear down this wall</a>!" in reference to the <a href="Berlin_Wall" title="Berlin Wall">Berlin Wall</a>.<sup id="cite_ref-SujanskyFerri-Reed2009_4-0" class="reference"><a href="#cite_note-SujanskyFerri-Reed2009-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup>

</p><p>During the <a href="1988_United_States_presidential_election" title="1988 United States presidential election">1988 United States presidential election</a>, candidate <a href="Michael_Dukakis" title="Michael Dukakis">Michael Dukakis</a> highlighted the prominent role of sound bites and <a href="Spin-doctors" class="mw-redirect" title="Spin-doctors">spin doctors</a> in political campaigns by running a commercial that mocked contender <a href="George_H._W._Bush" title="George H. W. Bush">George H. W. Bush</a>'s handlers' frustration over the <a href="Gaffe" class="mw-redirect" title="Gaffe">gaffes</a> of his vice presidential running-mate <a href="Dan_Quayle" title="Dan Quayle">Dan Quayle</a>.<sup id="cite_ref-Dahlgren1993_5-0" class="reference"><a href="#cite_note-Dahlgren1993-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup>

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<div class="mw-heading mw-heading2"><h2 id="Journalism">Journalism</h2></div>

<p>In journalism, sound bites are used to summarize the position of the speaker, as well as to increase the interest of the reader or viewer in the piece. In both <a href="Print_journalism" class="mw-redirect" title="Print journalism">print</a> and <a href="Broadcast_journalism" title="Broadcast journalism">broadcast journalism</a>, sound bites are conventionally juxtaposed and interspersed with commentary from the journalist to create a <a href="News_story" class="mw-redirect" title="News story">news story</a>. A balanced news report is expected to contain sound bites representing both sides of the debate.<sup id="cite_ref-Butler2006_6-0" class="reference"><a href="#cite_note-Butler2006-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> This technique, however, can lead to <a href="Bias" title="Bias">biased</a> reporting when a sound bite is selected for <a href="Sensationalism" title="Sensationalism">sensationalism</a>, or is used to promote the point of view of one individual or group over another.<sup id="cite_ref-Wilkins2008_7-0" class="reference"><a href="#cite_note-Wilkins2008-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup>

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<div class="mw-heading mw-heading2"><h2 id="Impact">Impact</h2></div>

<p>In his book <i>The Sound Bite Society</i>, Jeffrey Scheuer argues that the sound bite was the product of <a href="Television" title="Television">television</a>'s increased power over all forms of communication, and that the resulting trend toward short, catchy snippets of information had a significant negative impact on American political discourse.<sup id="cite_ref-Scheuer2001_8-0" class="reference"><a href="#cite_note-Scheuer2001-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> In contrast, <a href="Peggy_Noonan" title="Peggy Noonan">Peggy Noonan</a> feels that sound bites have acquired a negative connotation but are not inherently negative, and that what we now think of as great historical sound bites—such as "<a href="The_only_thing_we_have_to_fear_is_fear_itself" class="mw-redirect" title="The only thing we have to fear is fear itself">The only thing we have to fear is fear itself</a>", the most famous phrase in <a href="Franklin_D._Roosevelt" title="Franklin D. Roosevelt">Franklin D. Roosevelt</a>'s first <a href="Inaugural_Address" class="mw-redirect" title="Inaugural Address">Inaugural Address</a>—were examples of eloquent speakers unselfconsciously and "simply trying in words to capture the essence of the thought they wished to communicate."<sup id="cite_ref-Noonan1999_9-0" class="reference"><a href="#cite_note-Noonan1999-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup>

</p><p>The increased use of sound bites in news media has been criticized, and has led to discussions on <a href="Journalistic_ethics" class="mw-redirect" title="Journalistic ethics">journalistic</a> and <a href="Media_ethics" title="Media ethics">media ethics</a>.<sup id="cite_ref-Berry2008_10-0" class="reference"><a href="#cite_note-Berry2008-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> According to the <a href="Code_of_Ethics" class="mw-redirect" title="Code of Ethics">Code of Ethics</a> of the <a href="Society_of_Professional_Journalists" title="Society of Professional Journalists">Society of Professional Journalists</a>, journalists should "make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context."<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup>

</p><p>Despite this criticism, sound bites are widely employed by businesses, trade groups, labor unions and politicians. Senator <a href="Jim_DeMint" title="Jim DeMint">Jim DeMint</a> readily admitted this when he said, "There’s a reason why most politicians talk in sanitized sound bites: Once you get out of that, you’re opening yourself up to get attacked."<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup>

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<div class="mw-heading mw-heading2"><h2 id="Examples">Examples</h2></div>

<ul><li><a href="Ash_heap_of_history" title="Ash heap of history">Ash heap of history</a></li>

<li><a href="Ever_closer_union" class="mw-redirect" title="Ever closer union">Ever closer union</a></li>

<li><a href="Evil_Empire_speech" title="Evil Empire speech">Evil Empire speech</a></li>

<li><a href="Make_America_Great_Again" title="Make America Great Again">Make America Great Again</a></li>

<li><a href="Manifest_destiny" title="Manifest destiny">Manifest destiny</a></li>

<li><a href="Peace_for_our_time" title="Peace for our time">Peace for our time</a></li>

<li><a href="Read_my_lips%3A_no_new_taxes" title="Read my lips: no new taxes">Read my lips: no new taxes</a></li>

<li><a href="Shock_and_awe" title="Shock and awe">Shock and awe</a></li>

<li><a href="War_on_terror" title="War on terror">War on terror</a></li>

<li><a href="Weapons_of_mass_destruction" class="mw-redirect" title="Weapons of mass destruction">Weapons of mass destruction</a></li></ul>

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<div class="side-box-text plainlist">Look up <i><b><a href="https://en.wiktionary.org/wiki/Special:Search/sound_bite" class="extiw external" title="wiktionary:Special:Search/sound bite">sound bite</a></b></i> in Wiktionary, the free dictionary.</div></div>

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<ul><li><a href="Buzzword" title="Buzzword">Buzzword</a></li>

<li><a href="Catchphrase" title="Catchphrase">Catchphrase</a></li>

<li><a href="Concision_(media_studies)" title="Concision (media studies)">Concision (media studies)</a></li>

<li><a href="Gotcha_journalism" title="Gotcha journalism">Gotcha journalism</a></li>

<li><a href="Media_clip" title="Media clip">Media clip</a></li>

<li><a href="Sheeple" class="mw-redirect" title="Sheeple">Sheeple</a></li>

<li><a href="Slogan" title="Slogan">Slogan</a></li>

<li><a href="Sounds_to_Sample" title="Sounds to Sample">Sounds to Sample</a></li>

<li><a href="Spin_(public_relations)" class="mw-redirect" title="Spin (public relations)">Spin (public relations)</a></li></ul>

<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>

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</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://dictionary.cambridge.org/dictionary/english/soundbite">"Soundbite"</a>.</cite></span>

</li>

<li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://communicatemedia.com/what-is-a-soundbite/#:~:text=A%20soundbite%20is%20essentially%20a%20punchy%2C%20memorable%20comment,second.%20It%20also%20translates%20as%20about%20two%20sentences">"What is a soundbite and how do you use them effectively?"</a>. 21 July 2022.</cite></span>

</li>

<li id="cite_note-KazinEdwards2011-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-KazinEdwards2011_3-0">^</a></b></span> <span class="reference-text"><cite id="CITEREFMichael_KazinRebecca_EdwardsAdam_Rothman2011" class="citation book cs1">Michael Kazin; Rebecca Edwards; Adam Rothman (21 August 2011). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=7hScNkRpePoC&pg=PA401"><i>The Concise Princeton Encyclopedia of American Political History</i></a>. Princeton University Press. p. 401. <a href="ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <bdi>978-0-691-15207-3</bdi>.</cite></span>

</li>

<li id="cite_note-SujanskyFerri-Reed2009-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-SujanskyFerri-Reed2009_4-0">^</a></b></span> <span class="reference-text"><cite id="CITEREFJoanne_SujanskyJan_Ferri-Reed2009" class="citation book cs1">Joanne Sujansky; Jan Ferri-Reed (2 June 2009). <span class="id-lock-registration" title="Free registration required"><a rel="nofollow" class="external text" href="https://archive.org/details/isbn_9780470438510"><i>Keeping The Millennials: Why Companies Are Losing Billions in Turnover to This Generation- and What to Do About It</i></a></span>. John Wiley & Sons. p. <a rel="nofollow" class="external text" href="https://archive.org/details/isbn_9780470438510/page/174">174</a>. <a href="ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <bdi>978-0-470-43851-0</bdi>.</cite></span>

</li>

<li id="cite_note-Dahlgren1993-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-Dahlgren1993_5-0">^</a></b></span> <span class="reference-text"><cite id="CITEREFPeter_Dahlgren1993" class="citation book cs1">Peter Dahlgren (12 November 1993). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=KrR1YMHi8ZwC&pg=PA122"><i>Communication and Citizenship: Journalism and the Public Sphere</i></a>. Psychology Press. p. 122. <a href="ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <bdi>978-0-415-10067-0</bdi>.</cite></span>

</li>

<li id="cite_note-Butler2006-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-Butler2006_6-0">^</a></b></span> <span class="reference-text"><cite id="CITEREFJeremy_G._Butler2006" class="citation book cs1">Jeremy G. Butler (8 September 2006). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=7rWFRLVyvY0C&pg=PA233"><i>Television: Critical Methods and Applications</i></a>. Psychology Press. p. 233. <a href="ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <bdi>978-0-8058-5415-2</bdi><span class="reference-accessdate">. Retrieved <span class="nowrap">4 August</span> 2012</span>.</cite></span>

</li>

<li id="cite_note-Wilkins2008-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-Wilkins2008_7-0">^</a></b></span> <span class="reference-text"><cite id="CITEREFWilkins2008" class="citation book cs1">Wilkins (21 July 2008). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=0fJYkdSufLYC&pg=PA111"><i>Handbook of Media Ethics</i></a>. Taylor & Francis. p. 111. <a href="ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <bdi>978-0-8058-6191-4</bdi>.</cite></span>

</li>

<li id="cite_note-Scheuer2001-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-Scheuer2001_8-0">^</a></b></span> <span class="reference-text"><cite id="CITEREFJeffrey_Scheuer2001" class="citation book cs1">Jeffrey Scheuer (2 November 2001). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=5V7zPPKx_o0C"><i>The Sound Bite Society: How Television Helps the Right and Hurts the Left</i></a>. Psychology Press. <a href="ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <bdi>978-0-415-93662-0</bdi>.</cite></span>

</li>

<li id="cite_note-Noonan1999-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-Noonan1999_9-0">^</a></b></span> <span class="reference-text"><cite id="CITEREFPeggy_Noonan1999" class="citation book cs1">Peggy Noonan (1 March 1999). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=CvDSoc9CL0AC&pg=PA93"><i>On Speaking Well</i></a>. HarperCollins. p. 93. <a href="ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <bdi>978-0-06-098740-4</bdi>.</cite></span>

</li>

<li id="cite_note-Berry2008-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-Berry2008_10-0">^</a></b></span> <span class="reference-text"><cite id="CITEREFDavid_Berry2008" class="citation book cs1">David Berry (15 December 2008). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=OZ8YvkBUCPYC&pg=PA28"><i>Journalism, Ethics and Society</i></a>. Ashgate Publishing, Ltd. p. 28. <a href="ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <bdi>978-0-7546-4780-5</bdi>.</cite></span>

</li>

<li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.icij.org/Content.aspx?context=about&topic=ethics&id=705">"The Center for Public Integrity-Journalistic Ethics"</a>.</cite></span>

</li>

<li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.politico.com/story/2012/11/gop-plots-to-prevent-more-akins-084001?hp=t1">"GOP plots to prevent more Akins"</a>. <i><a href="Politico" title="Politico">Politico</a></i>. 18 November 2012.</cite></span>

</li>

</ol></div>

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</style><div id="Media_manipulation243" style="font-size:114%;margin:0 4em"><a href="Media_manipulation" title="Media manipulation">Media manipulation</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Context</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<li><a href="Crowd_psychology" title="Crowd psychology">Crowd psychology</a></li>

<li><a href="Deception" title="Deception">Deception</a></li>

<li><a href="Dumbing_down" title="Dumbing down">Dumbing down</a></li>

<li><a href="False_balance" title="False balance">False balance</a></li>

<li><a href="Half-truth" title="Half-truth">Half-truths</a></li>

<li><a href="Mass_media" title="Mass media">Media</a></li>

<li><a href="Obfuscation" title="Obfuscation">Obfuscation</a></li>

<li><a href="Persuasion" title="Persuasion">Persuasion</a></li>

<li><a href="Manipulation_(psychology)" title="Manipulation (psychology)">Manipulation (psychology)</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Activism" title="Activism">Activism</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Advocacy" title="Advocacy">Advocacy</a>

<ul><li><a href="Advocacy_group" title="Advocacy group">group</a></li></ul></li>

<li><a href="Alternative_media" title="Alternative media">Alternative media</a></li>

<li><a href="Boycott" title="Boycott">Boycott</a></li>

<li><a href="Call-out_culture" class="mw-redirect" title="Call-out culture">Call-out culture</a></li>

<li><a href="Cancel_culture" title="Cancel culture">Cancel culture</a></li>

<li><a href="Civil_disobedience" title="Civil disobedience">Civil disobedience</a></li>

<li><a href="Culture_jamming" title="Culture jamming">Culture jamming</a></li>

<li><a href="Political_demonstration" title="Political demonstration">Demonstrations</a></li>

<li><a href="Deplatforming" title="Deplatforming">Deplatforming</a></li>

<li><a href="Grassroots" title="Grassroots">Grassroots</a></li>

<li><a href="Guerrilla_communication" title="Guerrilla communication">Guerrilla communication</a></li>

<li><a href="Hacktivism" title="Hacktivism">Hacktivism</a></li>

<li><a href="Internet_activism" title="Internet activism">Internet</a></li>

<li><a href="Media_activism" title="Media activism">Media</a></li>

<li><a href="Occupation_(protest)" title="Occupation (protest)">Occupations</a></li>

<li><a href="Petition" title="Petition">Petitions</a></li>

<li><a href="Protest" title="Protest">Protests</a></li>

<li><a href="Youth_activism" title="Youth activism">Youth</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Advertising" title="Advertising">Advertising</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Advertorial" title="Advertorial">Advertorial</a>/<a href="Native_advertising" title="Native advertising">Native advertising</a></li>

<li><a href="Billboard" title="Billboard">Billboards</a></li>

<li><a href="False_advertising" title="False advertising">False</a></li>

<li><a href="Infomercial" title="Infomercial">Infomercials</a></li>

<li><a href="Mobile_marketing" title="Mobile marketing">Mobiles</a></li>

<li><a href="Promotional_model" title="Promotional model">Modeling</a></li>

<li><a href="Radio_advertisement" title="Radio advertisement">Radio</a></li>

<li><a href="Advertising_slogan" title="Advertising slogan">Slogans</a></li>

<li><a href="Testimonial" title="Testimonial">Testimonials</a></li>

<li><a href="Criticism_of_advertising" title="Criticism of advertising">Criticism of advertising</a></li>

<li><a href="Annoyance_factor" title="Annoyance factor">Annoyance factor</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Censorship" title="Censorship">Censorship</a> and <br> <a href="Mass_media_regulation" title="Mass media regulation">mass media regulation</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Book_censorship" title="Book censorship">Books</a></li>

<li><a href="Broadcast_law" title="Broadcast law">Broadcast law</a></li>

<li><a href="Burning_of_books_and_burying_of_scholars" title="Burning of books and burying of scholars">Burying of scholars</a></li>

<li><a href="Catch_and_kill" title="Catch and kill">Catch and kill</a></li>

<li><a href="Corporate_censorship" title="Corporate censorship">Corporate</a></li>

<li><a href="Cover-up" title="Cover-up">Cover-ups</a></li>

<li><a href="Euphemism" title="Euphemism">Euphemism</a></li>

<li><a href="Film_censorship" title="Film censorship">Films</a></li>

<li><a href="Historical_negationism" title="Historical negationism">Historical negationism</a></li>

<li><a href="Internet_censorship" title="Internet censorship">Internet</a></li>

<li><a href="Political_censorship" title="Political censorship">Political</a></li>

<li><a href="Religious_censorship" title="Religious censorship">Religious</a></li>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Hoax" title="Hoax">Hoaxing</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Alternative_facts" title="Alternative facts">Alternative facts</a></li>

<li><a href="April_Fools'_Day" title="April Fools' Day">April Fools'</a></li>

<li><a href="Deepfake" title="Deepfake">Deepfake</a>

<ul><li><a href="Audio_deepfake" title="Audio deepfake">audio</a></li></ul></li>

<ul><li><a href="Fake_news_website" title="Fake news website">websites</a></li></ul></li>

<li><a href="Fakelore" class="mw-redirect" title="Fakelore">Fakelore</a></li>

<li><a href="Fictitious_entry" title="Fictitious entry">Fictitious entries</a></li>

<li><a href="Firehose_of_falsehood" title="Firehose of falsehood">Firehose of falsehood</a></li>

<li><a href="Forgery" title="Forgery">Forgery</a></li>

<li><a href="Gaslighting" title="Gaslighting">Gaslighting</a></li>

<li><a href="Literary_forgery" title="Literary forgery">Literary</a></li>

<li><a href="Lying_press" title="Lying press">Lying press</a></li>

<li><a href="Photograph_manipulation" title="Photograph manipulation">Photograph manipulation</a></li>

<li><a href="Racial_hoax" title="Racial hoax">Racial</a></li>

<li><a href="Urban_legends_and_myths" class="mw-redirect" title="Urban legends and myths">Urban legend</a></li>

<li><a href="Virus_hoax" title="Virus hoax">Virus</a></li>

<li><a href="Video_manipulation" title="Video manipulation">Video manipulation</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Marketing" title="Marketing">Marketing</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Brand" title="Brand">Branding</a></li>

<li><a href="Loyalty_marketing" title="Loyalty marketing">Loyalty</a></li>

<li><a href="Product_marketing" title="Product marketing">Product</a></li>

<li><a href="Product_placement" title="Product placement">Product placement</a></li>

<li><a href="Publicity" title="Publicity">Publicity</a></li>

<li><a href="Market_research" title="Market research">Research</a></li>

<li><a href="Word-of-mouth_marketing" title="Word-of-mouth marketing">Word of mouth</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="News_media" title="News media">News media</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Agenda-setting_theory" title="Agenda-setting theory">Agenda-setting</a></li>

<li><a href="News_broadcasting" title="News broadcasting">Broadcasting</a></li>

<li><a href="Media_circus" title="Media circus">Circus</a></li>

<li><a href="24-hour_news_cycle" title="24-hour news cycle">Cycle</a></li>

<li><a href="Emotive_conjugation" title="Emotive conjugation">Emotive conjugation</a></li>

<li><a href="False_balance" title="False balance">False balance</a></li>

<li><a href="Infotainment" title="Infotainment">Infotainment</a></li>

<li><a href="Managing_the_news" title="Managing the news">Managing</a></li>

<li><a href="Narcotizing_dysfunction" title="Narcotizing dysfunction">Narcotizing dysfunction</a></li>

<li><a href="Newspeak" title="Newspeak">Newspeak</a></li>

<li><a href="Media_event" title="Media event">Pseudo-event</a></li>

<li><a href="Media_scrum" title="Media scrum">Scrum</a></li>

<li><a href="Sensationalism" title="Sensationalism">Sensationalism</a></li>

<li><a href="Tabloid_journalism" title="Tabloid journalism">Tabloid journalism</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Political_campaign" title="Political campaign">Political campaigning</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Campaign_advertising" title="Campaign advertising">Advertising</a></li>

<li><a href="Astroturfing" title="Astroturfing">Astroturfing</a></li>

<li><a href="Attack_ad" title="Attack ad">Attack ad</a></li>

<li><a href="Canvassing" title="Canvassing">Canvassing</a></li>

<li><a href="Character_assassination" title="Character assassination">Character assassination</a></li>

<li><a href="Dog_whistle_(politics)" title="Dog whistle (politics)">Dog whistle</a></li>

<li><a href="Election_promise" title="Election promise">Election promises</a></li>

<li><a href="Lawn_sign" title="Lawn sign">Lawn signs</a></li>

<li><a href="Party_platform" class="mw-redirect" title="Party platform">Party platforms (or manifestos)</a></li>

<li><a href="Name_recognition" title="Name recognition">Name recognition</a></li>

<li><a href="Negative_campaigning" title="Negative campaigning">Negative</a></li>

<li><a href="Push_poll" title="Push poll">Push polling</a></li>

<li><a href="Smear_campaign" title="Smear campaign">Smear campaign</a></li>

<li><a href="Wedge_issue" title="Wedge issue">Wedge issue</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Propaganda" title="Propaganda">Propaganda</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Bandwagon_effect" title="Bandwagon effect">Bandwagon</a></li>

<li><a href="Crowd_manipulation" title="Crowd manipulation">Crowd manipulation</a></li>

<li><a href="Disinformation" title="Disinformation">Disinformation</a></li>

<li><a href="Fearmongering" title="Fearmongering">Fearmongering</a></li>

<li><a href="Framing_(social_sciences)" title="Framing (social sciences)">Framing</a></li>

<li><a href="Indoctrination" title="Indoctrination">Indoctrination</a></li>

<li><a href="Loaded_language" title="Loaded language">Loaded language</a></li>

<li><a href="National_myth" title="National myth">National mythology</a></li>

<li><a href="Rally_'round_the_flag_effect" title="Rally 'round the flag effect">Rally 'round the flag effect</a></li>

<li><a href="Propaganda_techniques" title="Propaganda techniques">Techniques</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Psychological_warfare" title="Psychological warfare">Psychological warfare</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Airborne_leaflet_propaganda" title="Airborne leaflet propaganda">Airborne leaflets</a></li>

<li><a href="False_flag" title="False flag">False flag</a></li>

<li><a href="Fifth_column" title="Fifth column">Fifth column</a></li>

<li><a href="Information_warfare" title="Information warfare">Information (IT)</a></li>

<li><a href="Lawfare" title="Lawfare">Lawfare</a></li>

<li><a href="Political_warfare" title="Political warfare">Political</a></li>

<li><a href="Public_diplomacy" title="Public diplomacy">Public diplomacy</a></li>

<li><a href="Sedition" title="Sedition">Sedition</a></li>

<li><a href="Subversion" title="Subversion">Subversion</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Public_relations" title="Public relations">Public relations</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Cult_of_personality" title="Cult of personality">Cult of personality</a></li>

<li><a href="Doublespeak" title="Doublespeak">Doublespeak</a></li>

<li><a href="Non-apology_apology" title="Non-apology apology">Non-apology apology</a></li>

<li><a href="Reputation_management" title="Reputation management">Reputation management</a></li>

<li><a href="Slogan" title="Slogan">Slogans</a></li>

<li><a href="Transfer_(propaganda)" title="Transfer (propaganda)">Transfer</a></li>

<li><a href="Understatement" title="Understatement">Understatement</a></li>

<li><a href="Weasel_word" title="Weasel word">Weasel words</a></li>

<li><a href="Corporate_propaganda" title="Corporate propaganda">Corporate propaganda</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Sales" title="Sales">Sales</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Cold_calling" title="Cold calling">Cold calling</a></li>

<li><a href="Pricing" title="Pricing">Pricing</a></li>

<li><a href="Product_demonstration" title="Product demonstration">Product demonstrations</a></li>

<li><a href="Sales_promotion" title="Sales promotion">Promotion</a>

<ul><li><a href="Spaving" title="Spaving">Spaving</a></li></ul></li>

<li><a href="Promotional_merchandise" title="Promotional merchandise">Promotional merchandise</a></li>

<li><a href="Telemarketing" title="Telemarketing">Telemarketing</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Influence-for-hire" title="Influence-for-hire">Influence-for-hire</a></li>

<li><a href="Media_bias" title="Media bias">Media bias</a>

<ul><li><a href="Media_bias_in_the_United_States" title="Media bias in the United States">United States</a></li></ul></li>

<li><a href="Concentration_of_media_ownership" title="Concentration of media ownership">Media concentration</a></li>

<li><a href="Media_democracy" title="Media democracy">Media democracy</a></li>

<li><a href="Media_ecology" title="Media ecology">Media ecology</a></li>

<li><a href="Media_ethics" title="Media ethics">Media ethics</a></li>

<li><a href="Media_franchise" title="Media franchise">Media franchise</a></li>

<li><a href="Influence_of_mass_media" title="Influence of mass media">Media influence</a></li>

<li><a href="Media_proprietor" title="Media proprietor">Media proprietor</a></li></ul>

</div></td></tr></tbody></table></div></div><div><div class="zim-footer">

This article is issued from <a class="external text" title="Last edited on 2025-08-02" href="https://en.wikipedia.org/wiki/?title=Sound_bite&oldid=1303777209">Wikipedia</a>. The text is available under <a class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en">Creative Commons Attribution-Share Alike 4.0</a> unless otherwise noted. Additional terms may apply for the media files.

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